Articles and web contents
At our disposal, we have a group of experts with years of experience in the ecommerce industry. These experts, amongst others, help us to compile quality articles on ecommerce solutions for the readers. Each article we have in our database is meticulously written to cover the entire topic so that the reader can get the most authentic information quickly.
How to increase mobile engagement through social sharing on the mobile platform?The advent of the mobile technology and its multiple applications has changed the way how mobiles are being used. It’s not just used as an instrument for connecting and conversing. Due to the advancement in the technology, now, mobiles are increasingly used for various purposes such as accessing the internet, mails, accessing social media platforms and sharing images and videos, playing games and doing all the basic functions that were once performed by desktop PC.
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The receptivity of responsive designThere is a lot of buzz created for a website to be responsive. Responsive websites load quickly and are accessible through various screen size devices. Howbeit, do you have any idea when we talk about responsive web design technology? The main function of responsive web design is aimed at designing sites to offer an optimal viewing experience. This means that the web site’s content is easy to read, navigate effortlessly, with a minimum of scrolling and resizing for various devices
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How Puma improves sales operation through eCommerce?With the rise in commercial activities in market, companies are bound to make changes in their existing product, marketing and development plans. The rise of different marketing channels pushes companies to adopt them to market their products, to make their presence felt in every vertical and to expand their market. The sports footwear and apparel manufacturer, Puma, have adopted various channels to expand their market.
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Transforming eCommerce with new innovationsTechnology of whatever kind, changes rapidly due to continuous development. Be it retail, manufacturing or any other sector, the milieu in the vertical changes completely due to changes in the technology. Similarly, eCommerce is another vertical where changes are continually happening and transforming the industry. Following are a few of the innovations that will change the eCommerce industry as a whole. Usage of consumer and business related data: eCommerce business generates various types of data that can be useful for further insights.
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Design Trends in eCommerceA near look at the most craved brilliance of your mobile eCommerce application design. A great deal of sites has been redesigned lately in order to match the top expectations of nowadays viewers. Most platforms like WordPress, Shopify, Magento and so on are completely linked to stores’ designing. The most recent trends make people redesign a great deal of stuff, by the way some features get simplified at the same time as the people keep getting far more and more complex.
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Finding an eCommerce specialistLocating the correct company to assist you with your SEO (search engine optimisation) for the website can be a daunting job. All of us know just how crucial it truly is to put together the SEO appropriate. Get it wrong and you also just won't get the traffic coming through on your website.It is hugely seemingly that you may have invested a good deal of money on finding the website appropriately. Not just does it should glance suitable, however, it also has to work properly.
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Simplifying eCommerce for Manufacturers and DistributorsCompanies dealing in B2B segment are still hesitant in following eCommerce vertical. These companies do have an online presence; they have corporate web sites, an online product catalogue, a customers’ portal, a channel or sales representative portal. A few of the companies even have different sites for different brands or regions.
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Key elements for an online shopA recent report from Forrester for “US Online Retail Forecast” for 2012-2017 predicts that online shopping is going to reach $371 billion by 2017. There are various factors that can be attributed to this. The frenzy created by digital devices and media, available information, word of mouth publicity on a real time basis and the same day delivery are a few of the factors that can be considered for the hype that is created in the online vertical.
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Mobile Commerce – The need of the hour for online retailersWith the advent of mobile technology & its applications, there comes a revolution when various industries are using its applications for simplifying various processes. One of its applications is in the retail industry. Consumers are spending more time on their mobile devices rather than on their desktops. Mobile commerce is the use of mobile or handheld devices to conduct commercial transactions online.
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Expanding social base for 24Seven shopping cart with AddShoppersEnvironment in the eCommerce industry is always changing. Industry analysts had witnessed such changes where every month a new technology emerges & makes a vast change how the industry has been operating. Earlier, eCommerce companies grew because of two reasons. First is the efficient logistics that become the part of eCommerce functionality and the second part is usage of cheap marketing channels such as Google Adwords.
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What’s going on in the Marketplaces...?Marketplaces: An online marketplace is a type of eCommerce web site where product and inventory related information is provided by various third parties and payment transactions are performed by marketplace operators.
There are basically three parties involved in the whole transaction.
First is the eCommerce company itself that is providing the platform to transact.
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Multi-store Retailer's response to eCommerce growthThe momentum at which eCommerce vertical is witnessing a change is directly related to the consumer’s changing purchasing habits. Accordingly, they need to think about the investment they need to do before foraying into the online vertical and goals they need to achieve. Because of the sudden change in the milieu of eCommerce vertical, many retailers are downsizing their physical stores as sales through the web stores are increasing.
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Strategies to foray into eCommerce verticalCustomers, today, are increasingly becoming conversant with the internet and mobile technologies. Additionally, the application of such technologies is bringing a metamorphosis in the retail vertical and brick and mortar stores are increasingly converting into “click and order” stores. This has also changed how online vertical has been operating as eCommerce, now, is functioning with mobile commerce.
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Tips for eCommerce Store OwnerThe most feasible marketing platform nowadays is internet for advertising & promoting products and services. Effectively utilizing the eCommerce platform helps in not only increasing the revenues of the online stores, but also creating the brand equity in the online retail vertical. These tips are basically a few brief steps that are meant to utilize this marketing platform.
A particular aspect of this online marketing channel is the immediate gratification that an online customer wants.
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Inducing Customers for Expediting SalesOne of the hardest things for any retailer around the globe is running a profitable business on a continuous basis. Online retailers resort to various techniques to increase sales as well as revenues.
However, increased sales doesn’t tantamount to a higher percentage of revenue generated.
Since various factors affect revenue and sales generation, retailers are able to manage only those factors that are inherent to their line of business.
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Impact of showrooming on eCommerceA word that is buzzing in this holiday eCommerce sales season is ‘showrooming’. Showrooming sis a phenomenon where customers visit physical stores, search for the desired items, examine the merchandise, get a look and feel of it and finally buy it from eCommerce companies.
Customers, nowadays, visit retail stores just to get the feeling of tangibility of the products and finally order them online via their mobiles/ tablets or PCs.
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Directives for selecting eCommerce shopping cart applicationsE-retailers racked-up nearly $53.3 billion in the third quarter this year in the US. This online sale is 14.6% higher than last year’s performance during the same quarter as per the internet analytics company, ComScore research.However, there is a change that retailers are noticing about customers placing their online orders.
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Rise in retail eCommerce sales through mobile devicesE-retailers racked-up nearly $53.3 billion in the third quarter this year in the US. This online sale is 14.6% higher than last year’s performance during the same quarter as per the internet analytics company, ComScore research.However, there is a change that retailers are noticing about customers placing their online orders.
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Using Customer Data For Online Sale ConversionThe increased use of modern technology I the retail sector has resulted in the generation of large amounts of data. This resultant data can be related to any customers or sales or revenue generated etc. This also helps in understanding the various aspects customer’s behavior such as the products most liked & purchased by them.
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Synchronizing Point of Sale Systems with eCommerce Stores
The ever-changing technology and its application has helped the end users of it in one way or the other. And it’s not the end usage that has changed with its application, but it also revolutionized the whole process, starting from manufacturing to sales & further to after-sales service..
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Getting Loyalty of the First Initial Customers
Encouraging the initial online visitors to stopover, search and finally purchase from that online store is one of the biggest problems that online retailers are facing. The increased competitions among the online retailers are making it difficult to approach and grab the customers for their online stores.
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Marketing localization strategy for eCommerce store
The advancement in the technology has changed the way companies are operating. The advent of the latest internet based technology has offered various ways to simplify the complex business operations. Most of the companies that are operating their physical stores has chosen online vertical to start their web stores.Now, online customers are able to search for specific products and sift through a number of online retailers that are offering the products.
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Common eCommerce start-up issues to be taken careThe advent of new and easy internet based technology has changed the way how businesses had been operated till now. This technology led changes had given access to international markets to retailers by encouraging them to adopt an online vertical.
The quite obvious advantages of opting for this vertical is that the online retailers are able to save various cost related to renting physical office space, getting appropriate human resources and other associated costs.
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Affect of Google’s Hummingbird on the eCommerce store
It’s always Google’s update that has been the point of concern for most of the webmasters and SEO experts. Any kind of updates announced by Google causes stir among the strategies designed by them. The latest update announced by Google is about search engine algorithm named Hummingbird.
The basic purpose of this update is to reduce the emphasis on matching keywords and perceiving the exact meaning of the search sentence.
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Selecting the marketing platformsRetailers, whether big or small, adopts various marketing platforms so that they can engage with the prospective clients. Whether it’s print media or TV & radio or an online marketing or direct mail or social media, companies spend millions of dollars to increase the market share in the industry.
However, before sparing the resources, retailers need to analyze that which platform is able to grab the maximum attention of the prospective customers and which platforms has got most users. It is possible that one platform works best for a retailer but doesn’t work for another.
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Organic Search for eCommerce
eCommerce companies always try different techniques to market & promote about themselves so that they are able to get the maximum number of customers. Companies resort to various online marketing programs so as to create brand awareness about the company.
This in-turn creates brand identity in the online space and help companies in getting higher ranking in the SERPs or in the organic search results.
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Servicing Customers via Social Media
Social media has offered a medium to communicate, not only with each other but with organizations. It gives a board to millions of customers to raise their voices in the public arena. Social customer service is a way of managing the customer responses on the social channels and a requirement for customer support. An effective social customer service has different components such as social monitoring, social marketing and customer service.
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An upsurge in the Demand of Online Shoppers
Online retailers knew the importance of user-friendly and differentiated shopping experience especially when they are dealing with an online vertical. Online shopping experience has different elements that initiates customer loyalty, their recommendations and brands they prefer. A survey done by a leading marketing data analytics company, the comScore Inc, suggests that online shoppers expect more services from online retailers.
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Integrating Marketplaces with The Online Stores
Online retailers always try to maximize exposure for their online stores. And the most populous way to do this is to integrate major marketplaces with your web stores. This helps in catching wider range of customers by displaying the online store’s product on them. Online marketplaces are the websites that collect product information from multiple sellers and display them on their storefronts.
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Developing a Sustainable Online Business Model
Opting for an online vertical is relatively simple; however, generating revenue through an online business is a different story. Online shopping has completely changed the way businesses are being operated. It has not only offered an additional platform to market & promote products & services but also given an access to the untapped territories
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Influencing Online Customers to Prompt Sales
Operating a profitable business on a perpetual basis is one of the toughest things, whether operating a brick or mortar store or an online store. Strategies to increase sales may lead to rise in the quantity sold by a retailer; however this doesn’t imply that the percentage profit rises in the same proportion as of sales.
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Retailers’ Biggest Online Challenges
The new emerging technologies in the online vertical are affecting every sector. One of the main reasons of all this can be attributed to the advent of internet technology. The internet has opened the doors to access unlimited information and knowledge. Unrestrained information leads the customers to make more informed decisions based on the data available before making the final purchases.
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Retail Social Survey Insights
Retailers always thrive to expand their market. Adopting an online vertical or mobile strategy or reaching different marketplaces, they always juggle with various options to design an appropriate, conducive business strategy. Among the various apparent options available, the mobile is one of the most favorable choices. It possesses a unique way in which a customer interacts and selects their favorite brands.
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Reason of Social Media Engagement for Online Retailers
Social interactions are increasing and it’s becoming an apparent opportunity to encash. However, only few know how to use this as a marketing channel to promote & market their products. Additionally, the increased dealings at the social level cannot be neglected as it possesses the same effect as any business mails or phone calls.
